How to reverse engineer a sponsorship with Sheila Farragher-Gemma

In this episode I talk to Sheila Farragher-Gemma about how to reverse engineer a sponsorship. Sheila works with event owners and their teams to find and manage strategic partners and sponsors, streamline their business and improve their bottom line. She has a knack for finding untapped revenue streams and additional ways to leverage assets through Innovation and Joint Ventures…